Which factor is NOT typically a focus of financial officer responsibilities?

The responsibility of a financial officer primarily revolves around the management of an organization's finances. This includes overseeing budgeting processes, which involves creating and maintaining budgets that align with the company's financial goals. Monitoring cash flow is crucial for ensuring that the organization can meet its obligations and sustain operations, as it directly impacts financial health. Ensuring compliance with financial regulations is another critical aspect, as financial officers must adhere to laws and regulations to avoid penalties and maintain credibility.

In contrast, planning social media marketing strategies falls outside the purview of a financial officer's role. This function is typically handled by marketing professionals who specialize in promoting the company's products or services through various digital channels. While financial officers may need to consider the financial implications of social media marketing, creating strategies for these platforms does not align with the core responsibilities associated with financial management.